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Embellishment and Embroidery

Embellishment and Embroidery

T-Shirt Time!

with Dave Conner of Transfer Express

We were so excited to talk with Dave Conner recently with Transfer Express. He really had some great things to say about heat transfers and building your business. Getting into the heat transfer apparel business is relatively easy with Transfer Express in mind. All you need is your blank item of apparel, a heat press (not an iron, does not get hot enough) and your graphic from Transfer Express! You can create some custom pieces at relatively low costs without all the hassle of screen printing. Here Dave walks you through the steps to do it yourself.

Embellishment and Embroidery

Shaina Kilby with SKCreations

We had the pleasure of getting to speak with Shaina Kilby with SKCreations. She figured out how to niche down and grow her company at the same time.

She has a business formula that works for her time and time again.

  • Simple photography that is consistent and good. A plain white background so your items really pop against the backdrop.
  • Keeping what you offer in stock (as much as you can), so you can have quick turnaround times.
  • Using cloud cover on the backs of monogrammed, embroidery, appliques to not scratch kid’s skin.
  • Finally, consistent customer service she manages on her own.

These are all easy tips to implement into your own new business. To see more of Shaina Kilby come join us at The Everything Embroidery Market where she will be teaching!

Embellishment and Embroidery

The Embroidery Nurse – Kelly Payne

This week we had the pleasure of talking to Kelly Payne, The Embroidery Nurse. We discussed how going the extra mile really makes you stand out from the crowd. She knows a thing or two about going to extra mile.

  1. Packaging! Make sure your packaging goes with your brand. Mailers can come in a multitude of colors to go with your brand. Cellophane bags with ribbon and tissue makes it easy for the customer to give gifts! Always have a sticker to add on, to tie it all together. There are so many places to buy stickers and packaging in bulk online. Presentation is everything.
  2. Thank you notes in your order. The heart felt thank you reminds your customer that they are working with a small business. This will keep them coming back knowing they are appreciated.
  3. Of course, Never forget Social Media! Kelly is a social media phenom! She has amassed quite the following on YouTube. If you would like to see some of her work go follow her here. Create your brand and keep it the same across all social media platforms. Engage with your customers and keep them wanting more whether its tutorial videos, new content or just a good question and answer session. People want to know the person behind the brand. Don’t be afraid to get out there! Customers usually look at your social media before they buy, so keep it up to date. Also, if you can plan your posts out ahead of time that will save you time and you will be ahead of the game.

Watch this Tutorial on Growing Your Business with Social Media!

If you put some of these tips to use, please let us know at the EEM Connect Facebook group. We would love to hear what you use to go the extra mile with your customers. Have a very Happy New Year!

Embellishment and Embroidery

Bella Bleu with Corena Lipkowitz

We had the pleasure of speaking with Corena Lipkowitz of Bella Bleu Embroidery. She had some great tips and tricks for those that want to begin in this business.

  1. Chopsticks – so you don’t run over your finger (ouch!!!)
  2. Never be afraid of your customers.
  3. When doing anything on your machine do not charge less than $10.

These are some quick and easy tips. If you want to hear these tips elaborated on go check out the podcast! She is full of information about this industry. Here is a great beginner embroidery tutorial from her at our Everything Embroidery Market.

Embellishment and Embroidery



In our latest podcast episode, we had the pleasure of speaking with Barbara Chatelain and Courtney Douthat of Allbrands. It is a family owned and operated business bringing you all your machine needs and then some!

We were delighted to learn about the Brothers Scan N Cut, what it can do and how it compares to other cutting machines. The Scan N Cut really seems to do it all. A neat attribute (that really it says in its name) that you can easily pick out any image you want and just scan it in. The machine turns it into the file it needs to cut. If you’re looking into a cutting machine you should really check it out. Courtney has some great tutorials on everything Scan n Cut. 

Ornament Tutorial here!

One of the biggest tips they shared is how you need a reputable dealer for your big machine purchases. They help with not only picking out the right machine but also assist in trouble shooting machine issues, machine service and maintenance and maybe even some warranty information. Help keep the machine bunnies at bay. Go check them out at ALLBRANDS.COM

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