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We had the pleasure of getting to speak with Shaina Kilby with SKCreations. She figured out how to niche down and grow her company at the same time.

She has a business formula that works for her time and time again.

  • Simple photography that is consistent and good. A plain white background so your items really pop against the backdrop.
  • Keeping what you offer in stock (as much as you can), so you can have quick turnaround times.
  • Using cloud cover on the backs of monogrammed, embroidery, appliques to not scratch kid’s skin.
  • Finally, consistent customer service she manages on her own.

These are all easy tips to implement into your own new business. To see more of Shaina Kilby come join us at The Everything Embroidery Market where she will be teaching!